As a result, if users are looking at your Pinterest page, chances are they’re already curious about what you’re selling - and are more likely to click through. Pinterest effectively operates as a massive, visual search engine filled with images tailored to specific user interests. But that’s not the only reason to use Pinterest for Business. Read on to learn how you can use Pinterest to meet your business and marketing goals.Īs noted above, regular Pinterest users often leverage the platform to help inform their purchasing decisions. That's why it's important for businesses and marketers to be active on the platform. And 90% of weekly Pinners make purchase decisions on Pinterest. In fact, more than 200 billion pins have been saved on Pinterest. I'm not the only one who goes to Pinterest when I need new ideas. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales. However, Pinterest isn't just used for event planning.

Using pinterest for marketing